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At Evil, our goal is to balance both IBD and direct to consumer sales. Historically, the internet has been used to cut prices, provide convenience and greater access to goods. We are creating a platform to showcase our brand and provide the best customer experience we can. We utilize the latest technology so customers everywhere can have access to our bikes, apparel and products at competitive prices. Our goal is to have you, the consumer, spend more time on your bike and less time fiddling with it.